launchpad25
Hardcore Fan
Joined: 23 Aug 2007
Posts: 473
Location: Washington, PA.
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 Posted: Sep 27 2008 7:01 am Post subject: The CW Losing Viewers? |
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http://tv.groups.yahoo.com/group/Fire_Dawn_Ostroff/
| Quote: | She has no clue how to reach her target audience at all. Instead, she keeps trying to reproduce pretty much the same shows that have already been tried and failed. For example, tasteless reality shows and teen dramas like "Gossip Girl" (it is popular among young teens and pre-teens but drastically misses the mark for the target audience, adults 18-49) that don't bring in anywhere near the target ratings the network needs to stay afloat. And yet, she still ventures to pick up more teen dramas and more reality shows instead of trying something a little more creative and fresh.
*She spends all of her network's money and energy promoting a show ("Gossip Girl") that doesn't even bring in sufficient ratings in one of the least competitive slots while ignoring the few quality shows the network does offer.
*She has spread the network too thin and alienated a large portion of the network's target audiences by focusing only on women in the 18-49 age group instead the audience as a whole.
*She allowed "SmackDown!" to walk even though it has continuously brought in the highest ratings on the network. And in so doing, lost a good portion of the male audience that might otherwise have watched the other shows on the network if there was sufficient promotion for them.
*She's managed to lose 30% of her target audience in under 2 years. Even more damning, she lost 28% of her target audience this year!! And this was not caused by the strike. She was losing over 20% of that audience BEFORE the strike. |
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